Realistic Digital Illustration and Social Media Campaign
UC Berkeley Graphic Design Program - Student Project
Oculus Rift S
Design Problem:
Oculus Rift S is an advanced PC-powered gaming Virtual Reality Headset created by Facebook-owned company, Oculus VR. It was launched on March 20, 2019. The task was to create a realistic illustration of the product and design an advertising campaign for the product using Adobe Illustrator.
Design Process:
Starting with the realistic illustration of the product and incorporating it in an advertising campaign that reflected how the consumer feels when using the product. The realistic illustration of Oculus Rift S was created using the Pen tool mainly along with the gradient and eye dropper tools. The composite images for the advertising campaign were created with Adobe Photoshop using masking properties and finally put together in an ad format in Adobe Illustrator.
Software:
Adobe Illustrator, Adobe Photoshop.
Realistic Digital Illustration
To recreate a digital illustration of the product, Adobe Illustrator tools such as the pen tool, rectangle, ellipse, polygon, shape builder, gradient, and eye dropper tools have been employed.
Wireframe of the digital illustration.
Vector components of the digital illustration.
Actual product photo.
